Daily Craft — Taiwan Craft Brand Concept Store: 'Colorful Island Crafts'

The National Taiwan Craft Research and Development Institute conducts the "Taiwan Green Craft Certification," publicly selecting and discovering original, locally-made craft goods from Taiwan each year. Aligned with the brand's main theme of "Green Living Crafts, Fine Utensils," the certified works are positioned as productized crafts for the industrial market. From perspectives including channel management, marketing, and craft techniques, they are filtered layer by layer to identify potential products that better meet customer needs. Since 2003, from the Taiwan Fine Crafts Selection to the Taiwan Green Craft Certification, over nine hundred sets of deeply rooted, original craft goods from Taiwan have been discovered.
The Daily Craft — Taiwan Craft Brand Concept Store now presents 'Colorful Island Crafts.' It showcases selected Green Craft works through color categorization, symbolizing the cultural warmth of different materials during the production process. It recommends local Taiwanese craft brands to distributors and the public, both domestic and international, creating a unique lifestyle exhibition style to convey the craft philosophy of "SLOHAS — It's a LOHAS thing," blending the spirits of SLOW and LOHAS. It encourages the public to discover the beauty of craft utensils in daily life and to interpret a quality everyday life with the creativity and beauty of crafts.